'Marketing' Category
What the heck is Web 2.0 and why should you care?
Every other headline these days features “Web 2.0″ and many of us just let our eyes glaze over. Here’s another software thing I’m supposed to “get” (we might think) but I don’t have time!
Just think of it this way: when you see Web 2.0 they’re talking about helping your prospects and customers interact with you […]Be true to yourself–and leverage the power of the many
Saw a documentary last night on the then-20-year-old woman who designed the Vietnam Veterans’ Memorial. Inspiring story of a girl whose parents emigrated from China and became professors, both at Ohio University. She, Maya Lin, grew up with a strong example and internalized commitment to doing what not only what is right, but also what is important. […]
Single women as marketing demographic
If you make industrial products, you figure your market is most likely mainly male. But that doesn’t mean there aren’t women in the field. Are you marketing efforts unwittingly turning off those women? If you make or sell almost anything else, chances are the percentage of women who have buying power for your product/service is […]